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PRIVACY POLICY

 

Programmatic Media LLC (“Promedia”, “we”, “us” and “our”) provides advertisers (“Advertisers”) targeted advertising services and facilitates the delivery of advertisements to consumers viewing website(s) across the Internet (the “Advertisement(s)”). This privacy policy describes Promedia’s information-handling practices as they pertain to (i) visitors to our website located at www.promedia.marketing (the “Site”), (ii) our dealings with our customers, and (iii) our targeted advertising services (the “Services”).

 

1. THE SITE AND OUR DEALINGS WITH CUSTOMERS

 

Information Collected via the Site

 

The Site is intended primarily to offer information about Promedia and the services we provide.

 

We may collect information about you during your use of the Site, such as the server your computer is logged onto (i.e., your IP address) and your browser type (for example, Chrome or Internet Explorer). Promedia may use this information for its internal business purposes but will not sell, share with, or rent this information to any third party. This information will not be used by Promedia to contact or identify any person individually.

 

The Site may contain links to other websites. Such websites may use cookies and/or other data collection tools. Promedia is not responsible for the privacy practices, policies or content of such other websites.

 

Dealings with Customers

 

We may also collect personal information from our customers from time to time, such as their name, address, and contact details when we communicate with them in person, over the phone, in emails, or otherwise. In some circumstances we may collect customers’ personal information from a third party who is dealing with us on the customers’ behalf.

 

We will only use customers’ personal information to provide them with assistance or services they have requested, to operate our business, or as otherwise permitted by law.


2. THE SERVICES

 

Overview of Promedia’s Services

 

Promedia collects information about the website(s) that you visit and the advertisements that you see while online via Promedia’s technology provider (the “Technology”). You may encounter the Technology when:

Promedia or one of our Advertisers displays online advertisements on a website that you visit;

when you open an email that contains an advertisement placed by Promedia or one of our Advertisers; and/or

when one of the Advertisers places one of Promedia’s web beacons on a website that you visit.

We use the information collected by the Technology to help make the Advertisements you see more relevant to you, and for Advertisement delivery and reporting purposes.

 

Information Collected via the Services

 

The Technology collects and uses information regarding your interaction with the Services, including, without limitation, the IP address used to access the Internet, the type of browser used, which and how many Advertiser webpages have been viewed, search terms entered on Advertiser websites, referral URLs, and the date and time of website visits.

 

Promedia uses this information to analyze trends, identify the audience most likely to respond to an advertisement and to tailor advertisement placements for Promedia’s Advertisers accordingly. This information may be shared with third parties (see the “Disclosure of Information to Third Parties” section below). This information will not be used by Promedia to contact or identify any person individually.

 

Cookies and Web Beacons

 

Promedia uses cookies and web beacons in connection with the Technology. These cookies and web beacons are served by our existing and future technology partners, including but not limited to Choozle, DoubleClick(Google), etc. Cookies are small text files that contain a string of alphanumeric characters. Certain cookies, persistent cookies, remain on your hard drive for an extended period. Most Internet browsers automatically accept cookies. You can instruct your browser, by editing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. You can also remove persistent cookies by following directions provided in your Internet browser’s “help” file. Cookies help Promedia better understand the effectiveness of a Promedia Advertisement (for example, by tracking the way in which you may respond to, and interact with, a Promedia Advertisement, or the location and context in which you view a Promedia Advertisement). Promedia’s cookies may also help control the number of times you view a Promedia Advertisement.

 

Web beacons (also known as “1X1 pixels” or “clear GIFs”) are small strings of code that provide a method for delivering a graphic image on a webpage or in an email message for transferring data. Promedia also uses web beacons, in combination with cookies, to analyze usage patterns. The use of a web beacon allows Promedia to record when you have visited a webpage or interacted with a certain email, along with additional information that the website or email may choose to include with the beacon.

 

Third Party Links and Websites

 

Advertisements may contain links to other websites, including those of the Advertisers and our contractors and affiliates. Such websites may use cookies and/or other data collection tools. Promedia is not responsible for the privacy practices, policies or the content of such websites. Promedia encourages everyone to read the posted privacy policies whenever interacting with any website to learn more about the privacy practices of that website. Promedia has no control over the use of any information by third party websites, and you should exercise caution when deciding to disclose any information. Similarly, Promedia does not have access to, or control of, the cookies and/or other data collection tools that may be placed on any advertisement by a third-party, including those of the Advertisers, and this Privacy Policy does not cover the use of cookies and/or other data collection tools by any third party other than in connection with the Site and the Services.

 

Storage of Information

 

We retain the information collected via the Technology to ensure that the Technology is functioning properly. From the outset this information is anonymous and is stored indefinitely.

 

Opting out

 

If you would like to opt-out from having Promedia, and Promedia’s partners collect your information in connection with the Site and the Technology, please click each of the following links below and follow the opt out instructions of our technology partners:

Google at https://support.google.com/ads/answer/2662922?hl=en  


The Network Advertising Initiative industry opt-out at www.optout.networkadvertising.org 


The Consumer Choice Page at www.aboutads.info 


The IAB Europe’s industry opt-out at www.youronlinechoices.eu 


In addition, you can configure your web browser (Chrome, Firefox, Internet Explorer, Safari, etc.) to delete and/or control the use of cookies. More information can be found in the Help system of your browser.

 

Cookies will need to be enabled when you visit the opt-out site as when you opt out, we will place an opt-out cookie on your computer. The opt-out cookie tells us not to collect your information to tailor Advertisements to your interests. Please note that if you delete, block or otherwise restrict cookies, or if you use a different computer or Internet browser, you will need to renew your opt-out choice or adjust your browser settings to allow the opt-out cookie to be effective.

 

3. GENERAL (APPLICABLE TO THE SITE AND THE SERVICES)

 

Information Security

 

Promedia has implemented reasonable security measures to protect information from loss, misuse and unauthorized access, disclosure, alteration or destruction. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security and make no warranty as to security. If you have any questions about our security practices, please send an email to us at info@promedia.marketing 

 

Information Relating to Children

 

Our products and services are designed for those 18 years of age and older. We do not knowingly collect any information from anyone under the age of 18. If we are made aware that we have received personal information from someone under 18, we will use reasonable efforts to remove that information from our records.

 

Disclosure of Information to Third Parties

 

We may share information collected via the Technology with Advertisers or other contractors or technology vendors in connection with the Services. Similarly, we may enhance the information collected via the Technology with information collected from Advertisers or other ad networks. This information will not be used by Promedia to contact or identify any person individually.

 

We may also disclose information about our customers or individuals who use the Services to third parties when we reasonably believe we are obligated to do so for legal compliance purposes and as described in the “Assignability” section below. For purposes of the preceding sentence, “legal compliance purposes” includes, without limitation, compliance with laws, cooperation with any governmental and self-regulatory investigations, and disclosure whenever Promedia believes disclosure is necessary to limit its legal liability or to protect or enforce the rights, interests, or safety of the Site, our users or any third party.

 

Assignability

 

If all or part of Promedia is sold, merged or otherwise transferred to another entity or undergoes any other corporate change or restructuring, whatever form it may take, your personal information or other information may be transferred as part of that transaction.

 

Changes to this Privacy Policy

 

This privacy policy is subject to change. If we make any material or substantive changes in the way that we use data, we will post a conspicuous notice of those changes on the Site and in this privacy policy.

 

Complaints

 

Please let us know if you have any concerns or complaints about how we have handled your personal information. If we receive a complaint, we will contact you as soon as possible to discuss this with you. Promedia takes your privacy seriously and will work with you to address any concerns you have.

 

Contact Information

 

For questions or concerns relating to privacy, please send us an email at info@promedia.marketing